Ayatana Resorts
About
Ayatana Resort is a luxury retreat nestled in the lush greenery of Karnataka’s Western Ghats. The resort offers a serene escape with private cottages that blend modern comfort and nature’s charm. Guests can enjoy a range of experiences, including a stunning infinity pool, nature walks, ziplining, and a rejuvenating spa. The resort’s culinary offerings include traditional Coorg delicacies alongside international cuisines, ensuring a delightful gastronomic journey.
Located near the Mallalli Waterfalls, Ayatana provides a perfect blend of relaxation and adventure, making it an ideal getaway for nature lovers and families.
Goals:
Ayatana Resort approached us with the following objectives:
- Introduce flexible 7-day timeshare membership ranging from 2 to 5 years.
- Increase occupancy rates by encouraging frequent visits.
- Generate new revenue streams through timeshare sales.
- Strengthen branding and build long-term relationships with their guests.
- Seamlessly integrate with their PMS for smoother operations.
Problems & Solutions
- Problem: Seasonal Fluctuations in Occupancy
Ayatana experienced low occupancy during off-peak seasons, leading to underutilized rooms and lost revenue.Solution:
Membroz implemented a 7-day timeshare model for 2 to 5-year memberships. This encouraged guests to return annually, ensuring consistent room bookings and reducing the impact of seasonal dips. - Problem: Limited Revenue Opportunities
Reliance on traditional room bookings left the resort with inconsistent income and a lack of steady revenue streams.Solution:
The timeshare model introduced by Membroz enabled Ayatana to generate predictable revenue through membership sales. These memberships provided a reliable financial base, independent of seasonal demand. - Problem: Lack of Brand Differentiation
Ayatana sought to establish itself as a leader in the luxury resort market but lacked distinctive offerings that resonated with long-term guests.Solution:
Membroz helped Ayatana launch exclusive branding initiatives linked to their timeshare program. These memberships not only enhanced the resort’s premium image but also created a unique value proposition for guests. - Problem: Inefficient Operations
Managing guest bookings and reservations across multiple platforms led to manual errors and inefficiencies in handling data.Solution:
Membroz integrated the timeshare system with Ayatana’s existing EZEE PMS, centralizing operations. This integration streamlined reservation processes, automated updates, and minimized manual workloads for the staff.
Conclusion:
- Higher Occupancy Rates: Timeshare memberships ensured steady occupancy throughout the year, reducing room downtime.
- Increased Revenue: Membership sales became a major revenue driver, boosting overall financial performance.
- Stronger Brand Identity: Ayatana now stands out as a resort that offers exclusive, long-term benefits to its guests.
- Operational Efficiency: The PMS integration streamlined bookings and guest management, improving staff productivity and guest satisfaction.
Ayatana Resorts
Ayatana Resorts uses Membroz's "Timeshare Software" to manage its business.
India
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